New car inventory continues to show steady growth, and with more OEMs seeing improvements compared to a year ago, it’s critical to keep the vehicles on your lot in front of buyers as their choices expand. Here are 3 ways to keep your sales pipeline flowing:
Stand out from the competition
At the height of the inventory shortage, the average vehicle stayed on a lot for about three weeks, with many Dealers reporting much shorter turnaround times. Today, with the average closer to four weeks as demand starts to stabilize, there’s more urgency to move aging vehicles off the lot to make room for new inventory.
Action Item: Showcase your relevant, high-quality used inventory where shoppers are most likely to see it – at the top of their search results page. With TrueCar’s Sponsored Listings, you’re almost 4X more likely to be clicked!
Let us do the marketing for you
NADA estimates that Dealers spend $700 on average to market and sell a vehicle. Put that money back in your pocket and leverage the halo effect of TrueCar’s brand and partner network marketing. We invest millions into unique marketing campaigns to highlight your inventory to the right audience at the right time — driving eyes to your inventory and leads in your CRM.
Action Item: Leverage the transfer-of-trust from TrueCar and our network of 250+ Affinity Partners, including some of the Nation’s most beloved brands.
Win shoppers from conquest zones
As inventory continues to build, more purchasers who want a car versus those who need a car will start to re-enter the market. These discretionary shoppers will be the most affluent, who can either pay cash or for whom higher monthly payments don’t pose a hardship. They’re also more likely to buy online – and with more willingness to buy online comes a need for seamless delivery logistics.
Action Item: Win these high-value shoppers from conquest zones with Distance Retailing, our easy-to-manage, first class delivery and logistics service.
As new inventory continues to return, Dealers need a comprehensive solution to help move those vehicles off the lot quickly. TrueCar helps Dealers boost inventory engagement, increase showroom visits, and drive more sales. Learn more and schedule your free demo today.